The young superstar, Kartik Aaryan has become one of the fastest growing actors being a hot property in the brand and film circuit today. Coming from a humble background with no connections to the industry to now being the country’s heartthrob, he has come a very long way in a short span of time.
Fanta has announced the youth sensation, Kartik as their new brand ambassador with Coca-Cola India also announcing a new flavour of their soft drink. The fruit flavoured brand also launched its new colourful commercial with youth sensation Kartik Aaryan, the brand ambassador, fostering excitement and energy to yet another fun version of Fanta.
Kartik can be seen enjoying Fanta Apple Delite in the new commercial, which marks the beginning of his association with the brand. Having been known for infusing playfulness and cheer into the lives of its consumers, Fanta found the perfect face for their brand in the young superstar as he is known for bring the same through his craft.
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Commenting on the launch in India, Tish Condeno, Sr Director – Sparkling Flavors, Coca-Cola India and South West Asia, said, “In line with our vision of ‘Beverages for life’ and staying focused to the evolving taste and preferences of our consumers today, we decided to foray into the Apple flavour segment. Furthermore, our innovation priorities and extensive research led us to bring in a refreshing twist to sparkling apple with new Fanta Apple Delite.”
She adds about their brand’s new face, “Kartik brings his own zest and energy to the brand in a delightful way. The bright, summer scenes from our latest commercial, remind our consumers to stay at their playful best, despite the challenging scenarios.”