Shoppers Stop, the premier fashion and beauty destination has roped in Sanya Malhotra as brand ambassador for select private brands, to further emphasise on the continued focus on their Private Brands as an important strategic pillar. This is in sync to Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build their private brands portfolio.
Sanya’s cheerful, warm, welcoming, and vibrant personality resonates well with Shoppers Stop’s brand positioning. Sanya’s social presence, her playful and cheerful personality coupled with her style quotient, will help Shoppers Stop connect better across various geographies via its Private Brands.
Speaking on the association, Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop said, “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain significant emphasis on increasing our Private Brands share. We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”
Sanya said, “The endeavour of my first ever association with Shoppers Stop for its Private Brands, is to authentically connect with my fans with the style that I believe in. I am super excited to partner with Shoppers Stop. This is a brand I have grown with and loved. I’m happy associating with them for their private brands. I look forward to showcasing their best collection for the year.”