Natural beauty care brand Lotus Herbals has announced it’s association as the official beauty partner for the Colors TV reality show ‘Bigg Boss Season 14’.
During the entire telecast of ‘Bigg Boss 14’, the Lotus Herbals will air a multimedia campaign with actress and fashion diva Jacqueline Fernandez, who is also the brand ambassador for it’s Lotus WhiteGlow range of skincare products.
Throughout the season, being the flagship brand, Lotus WhiteGlow will be the main sponsor and other lotus herbals sub brands Lotus Safesun, Lotus Probrite and Lotus Makeup will be a part of the association.
The brand will also showcase their products in the ‘Bigg Boss’ house in various special areas like the shopping mall, spa area and the dressing area.
Commenting on the association with ‘Bigg Boss season 14’, Nitin Passi, Joint Managing Director, Lotus Herbals says “we are excited about this association and look forward to creating a long-lasting impact on the viewers. We believe this collaboration will assist us establish Lotus Herbals as the ultimate companion for every woman in every situation. Over the years, Lotus has become a household name for many families and to see the brand in the Bigg Boss house will give the women a sense of belonging.”
Jacqueline elaborates, “My preference for skincare products is, one that is skin friendly and made of natural ingredients. My need for a range of skincare products that get me glowing naturally has finally been met by Lotus. As an actress I must look photo-ready all the time and this is where the new WhiteGlow DD Crème comes handy. It doesn’t just give the desired photo-ready radiance in no time, but also defends my skin against everyday damage.”
‘Bigg Boss 14’ with the tagline “Ab Scene Paltega” started from October 3.