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ZEE5 emerges as ‘most trusted’ OTT brand in TRA’s Brand Trust Report 2020

ZEE5, the ConTech brand, has been declared as the most trusted OTT brand with an All India Rank of 108 as per recently released Brand Trust Report (BTR) 2020 published by TRA Research, an organization dedicated to brand analytics. 

BTR 2020 report is a result of a comprehensive primary research conducted on TRA’s proprietary 10-Brand behaviours which make up the Brand Trust Matrix. This year, for the 10th edition of its report that encompasses the top 1000 brands, TRA analysed over 8,000 unique brands and had 1,711 consumer-influencers across 16 cities as respondents.

In its third year, ZEE5 continues to set industry-first benchmarks as a formidable homegrown OTT player. A February 2020 report released by TRA recognizes ZEE5 as ‘India’s Most Desired Video Streaming Brand’. Further, according to App Annie data, in the period between March and August, the platform registered 86 percent growth in the number of app downloads further fuelling new user growth. The video streaming player was also listed as the ninth most downloaded streaming app worldwide in June 2020.

Commenting on this achievement, a ZEE5 India spokesperson said, “As we move into an extremely cluttered world, brand trust is one of the most valuable assets a business can have. Being ranked as one of the leading OTT in the list of trusted brands is a testament of our unrelenting focus of on customer centricity. We are truly pleased by the love and trust that our audience has bestowed upon us. It is their undying faith that enables us to strive towards achieving greater heights and growing at a faster clip than the industry. 2020 has been a monumental year for us and we are extremely thrilled to be ending it on a high note.”

ZEE5 is built at the intersection of cutting-edge technology and bespoke premium entertainment content. Along with being one of the most desired streaming brands in the country, it also becoming one of the most preferred choice of the advertisers. Its brand safe and transparent environment has made it the one-stop destination for India’s top digital advertisers and brands.

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